Analysis Impact of Corporate Social Responsibility (CSR) Program on Local Community Economic Strengthening: Case Study of Asam-Asam Coal Project

PT Darma Henwa Tbk (DH) through the Asam-Asam Coal Project (ACP), operates under a Special Mining Business License owned by PT Arutmin Indonesia (AI) in Asam-Asam Village, Jorong District, Tanah Laut Regency, South Kalimantan. Operating in 2008, this project has had a significant economic impact on the surrounding community. The purpose of this research is to conduct an Impact Analysis of Corporate Social Responsibility (CSR) Programs on Strengthening the Local Community Economy: ACP Case Study. The research was conducted at DH ACP in Simpang Empat Sungai Baru Village, Jorong District, Tanah Laut Regency, South Kalimantan. The DH ACP work area itself is in the Special Mining Business License (IUPK) owned by PT AI Indonesia Asam Asam which has an area of 11,403 Ha. The data analysis technique uses a qualitative and quantitative descriptive approach to answer the study objectives related to the allocation and impact of CSR programs on community economic development. Data obtained through interviews with companies and aid recipients were analyzed using the SWOT method, which includes aspects of Strengths, Weaknesses, Opportunities, and Threats. Lack of assistance during the development process of assistance and market diversification were the main factors in the findings of crop failure and low sales. The assistance referred to can be in the form of counseling from related agencies, other training, and assistance with livestock medicines. Market diversification can be through conversion of processed products, market locations & target markets to reduce dependence on local markets. Keywords: Corporate Social Responsibility, Economy, Asam Asam Coal Project