Crisis Management in Aviation: A Case Study of Hawaiian Airlines During the COVID-19 Pandemic

The COVID-19 pandemic posed an unprecedented global challenge to the aviation industry, disrupting operations, slashing revenues, and compelling airlines to adopt swift crisis management strategies. This case study examines the response of Hawaiian Airlines, a key regional and international carrier, to the crisis. It explores the airline's strategic decisions in managing operational continuity, safeguarding employee and passenger health, and navigating financial instability. Emphasis is placed on the airline's adaptation through cost-reduction measures, schedule restructuring, implementation of health protocols, and leveraging government assistance. By analyzing Hawaiian Airlines’ approach, this study offers insights into effective crisis management practices and organizational resilience in the face of prolonged disruption. The findings contribute to a broader understanding of how airlines can prepare for and respond to future global crises.