AJMER’S ECONOMIC ARTERIES: A STUDY OF ITS COMMERCIAL MARKET STRUCTURE

Market centres are the first contact place for the marketing functions.They reflect the economic, social and cultural activities and life style of a region.This study explores the commercial market structure of Ajmer, a historically significant city, and an economic hub in the heart of Rajasthan.The study aims to identify and delimit the market centres along with the functional specialisation of various market types-ranging from traditional bazaars, wholesale markets and mainly of retail nucleation's.Using a combination of field surveys, interviews with local traders, and secondary data sources, the study identifies key commercial zones, functional specialisation and ranking of retail markets.After identification of the business centres ranking of retail nucleation's has been done on the basis of total number of units of functional specialisation available in them.It has been seen that as the data regarding retail activity in Ajmer was not available either in published or unpublished form, hence an intensive field investigation with the help of structured field study has been done for all statistical analysis.By understanding these economic arteries, the study offers insights into the city's trade flow, socio-economic interactions, and potential pathways for sustainable commercial growth.