Supplier Integration Strategy and Performance of Brewing Firms in Nigeria

This study explored the influence of supplier integration strategy on the performance of the brewing firms in Nigeria. The research was aimed at establishing empirically the influence exerted by supplier integration strategy on the performance of brewing firms in Nigeria. The survey research design was adopted for the study. The population of this study was 273 managerial staff who were sourced from selected brewing firms in Nigeria while the sample size was 162 as determined through Taro Yamane sample size determination formular. The questionnaire was designed and used for data collection from respondents. The study had a response rate of 73.5%. The simple regression technique was used in testing the research hypothesis. Findings from the study indicated that with an R2 value of 0.353, there was a significant positive influence of supplier’s integration strategy on the performance of brewing firms in Nigeria. Based on this result, it was concluded that supplier integration strategy can determine the performance of brewing firms in Nigeria. In line with the result of the study and its conclusion, it was recommended that brewing firms in Nigeria should consider different ways of improving upon their suppliers’ dealings and its overall supplier integration strategy. The brewing firms can do this by strengthening its relationship with their service providers to enhance and improve their service delivery towards improving its performance.