ASPECTS OF HEALTH CARE INSTITUTION MANAGEMENT IN UKRAINE IN MODERN CONDITIONS

The purpose of this article is to study aspects of regulatory and legal support for the management of healthcare institutions in Ukraine in the medical services market in the current conditions of their functioning and development. The article identifies key aspects of the regulatory and legal framework for managing healthcare institutions in Ukraine amid the transformation of the healthcare system. It analyses the current state of legal regulation and identifies the main legislative acts that affect the organisation, financing and quality of healthcare services. It highlights the importance of codifying medical legislation, restoring mandatory accreditation, improving funding mechanisms through the National Health Service of Ukraine, and regulating new forms of medical services. A classification of healthcare institutions is provided based on the following criteria: form of ownership, level of medical care provided, profile of activity, conditions of service, organisational and legal form, and regulatory and legal aspects. Problematic aspects are identified: fragmentation of the regulatory framework, legal uncertainty, and instability of regulatory provisions. Ways to improve the legal environment for healthcare institutions are proposed based on a systematic approach to management and the introduction of modern management tools. Particular attention is paid to the role of legal regulation in ensuring the quality and accessibility of medical services. The author emphasises the need for legal regulation of innovative areas of healthcare, in particular telemedicine. The need to increase the legal awareness of healthcare facility managers and to implement modern personnel policies is justified. The article examines the adaptation of healthcare institutions to the conditions of the healthcare services market in the context of competition and digital transformation. It highlights the importance of leadership, corporate culture and a patient-oriented approach in the management system. A comprehensive approach to improving the functioning of healthcare institutions is proposed, aimed at increasing the efficiency and sustainability of the Ukrainian healthcare system.