Challenges and Opportunities for Rural Women’s Entrepreneurship in the Wave of the Digital Economy

随着数字技术的迅猛发展，数字经济已成为推动全球经济增长的重要引擎，为农村女性提供了前所未有的创业机遇。然而，农村女性在数字经济浪潮中创业也面临着诸多挑战。农村女性在数字经济中的整体参与度仍然不够，且涉及领域较窄。本文具体探讨了农村女性在数字经济创业中面临的挑战：观念束缚、技能短板、市场竞争、家庭牵绊，并进一步提出了建议。With the rapid development of digital technology, the digital economy has become an important engine driving global economic growth, providing unprecedented entrepreneurial opportunities for rural women. However, rural women also face many challenges in starting a business in the digital economy wave. The overall participation of rural women in the digital economy is still insufficient and involves a narrow range of fields. This paper specifically explores the challenges faced by rural women in digital economy entrepreneurship: conceptual constraints, skill shortcomings, market competition, and family ties, and further offers suggestions.