Generation Z charitable contributions: investigating the impacts of guilt, egoistic and statistical evidence ad appeals on trust and donation intentions

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Internet Marketing and Advertising
Published
2025-01-01
DOI
https://doi.org/10.1504/ijima.2025.10071871
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Generation Z charitable contributions: investigating the impacts of guilt, egoistic and statistical evidence ad appeals on trust and donation intentions

Adel A. Al Wugayan
International Journal of Internet Marketing and Advertising
Digital Marketing and Social Media
article

Generation Z charitable contributions: investigating the impacts of guilt, egoistic and statistical evidence ad appeals on trust and donation intentions

Adel A. Al Wugayan
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Internet Marketing and AdvertisingVol. 1(1)
Openalex Percentile: Top 81%
Digital Marketing and Social Media
DOISourceOpenAlex
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Generation Z charitable contributions: investigating the impacts of guilt, egoistic and statistical evidence ad appeals on trust and donation intentions — Adel A. Al Wugayan · International Journal of Internet Marketing and Advertising (2025) | TGRS Research Map | TGRS