Preventive Health Care Information Seeking Behaviors among Baby Boomers in Taiwan

Preventive health care is widely acknowledged as one of the most effective ways to reduce medical costs and enhance people's health. Preventive health care information (PHCI) is a crucial component. This study examines the PHCI-seeking behaviors of Taiwanese baby boomers. The study found some support for the idea that the preferred media used influenced the likelihood of Information seeking behavior. People with good health conditions were found to be more likely to seek PHCI, while people with greater health care needs sought out PHCI less frequently. The study examined social influences, which were found to be important. Three different types of social influences – personal, clinical, and peer – were identified. Various dimensions and contexts were found to affect the PHCI-seeking behaviors of the baby boomers. Managerial implications of the results are presented.