Enhancing Students’ Business Plan Learning Through Experiential Business Plan Simulation

A Business plan is an essential document that guides entrepreneurs in managing their businesses and strategising for future growth. The Malaysian government has mandated entrepreneurship education in higher institutions to foster entrepreneurial skills among students, including the ability to write effective business plans. This study explores how business plan simulation enhances students’ understanding of entrepreneurship and identifies factors that facilitate business plan learning. A quantitative approach with pre- and post-questionnaires was used, involving 114 participants. Findings show that student characteristics are the most influential factor in facilitating business plan learning through simulation. Business plan simulation effectively improves students’ understanding of entrepreneurship by providing a practical environment to apply theoretical knowledge.