Advertising and Generative AI: How Can Advertisers Leverage New AI Tools? Introducing a Special Issue on Generative AI in Advertising
Authors
- Luo Yong (ORCID: https://orcid.org/0000-0003-0988-7800)
- Des Laffey (ORCID: https://orcid.org/0000-0001-5502-0250)
- Ben Lowe (ORCID: https://orcid.org/0000-0002-5041-600X)
Institutions
- University of Kent (GB)
Publication Details
- Journal
- Journal of Advertising Research
- Published
- 2025-04-03
- DOI
- https://doi.org/10.1080/00218499.2025.2494973
- Citations
- 1
- Primary Topic
- AI in Service Interactions
- Type
- article
- Field-Weighted Citation Impact
- 2.48