Expansion and Marketing of Medicare Advantage to Persons With End-Stage Kidney Disease
In this qualitative study, findings show that MA marketing to increase enrollment is pervasive and intensifies during open enrollment. Policymakers and industry experts should consider the complexity of insurance selection decisions and monitor accuracy of MA marketing of ESKD-specific benefits.
Authors
- Joan F. Brazier (ORCID: https://orcid.org/0000-0003-0850-7626)
- Denise Tyler (ORCID: https://orcid.org/0000-0001-8555-9011)
- Amal N. Trivedi (ORCID: https://orcid.org/0000-0002-9695-4727)
- Emily A. Gadbois (ORCID: https://orcid.org/0000-0003-1643-2732)
- Renée R. Shield (ORCID: https://orcid.org/0000-0001-9605-8589)
Institutions
- Scripps Institution of Oceanography (US)
- Brown University (US)
- Scripps (United States) (US)
- Miami University (US)
Publication Details
- Journal
- JAMA Network Open
- Published
- 2025-06-17
- DOI
- https://doi.org/10.1001/jamanetworkopen.2025.16359
- Citations
- 1
- Primary Topic
- Healthcare Policy and Management
- Type
- article
- Field-Weighted Citation Impact
- 3.13
Funders
- Brown University
- National Institute of Diabetes and Digestive and Kidney Diseases