Intercultural marriages and social adaptation: online representation of Kazakhstan women married to foreign citizens

This article examines the patterns and primary drivers of intermarriages among females in Kazakhstan, as well as the features of these unions. In recent years, the increase in intercultural marriages has been closely associated with the global rise in migration. Marriages between Kazakh women and foreign nationals have emerged as a significant social phenomenon; however, this topic remains insufficiently explored in academic research. When Kazakh women enter cross-cultural unions, it often leads to transformations in their ethnic identity, cultural values, and gender roles, making this an important subject for further scholarly investigation. The aim of this article is to analyze, through content analysis, the self-presentation patterns of Kazakh women married to foreign citizens on social media. Specifically, it examines their self-representation strategies, social integration into new communities, and cultural adaptation processes. The article uses method of content analysis to examine the social media pages of Kazakhstani women who have married foreigners using the content analysis methodology. The objective of this academic article is to use content analysis to pinpoint the clear aspects of Kazakhstani women's self-presentation on social networks that are expressed in their marriages to foreigners. The study focuses on characterizing their social media persona, the principles and social standards they uphold, and the fundamental aspects of their cultural environment adaptability.