A STUDY ON INVESTMENT PREFERENCES AND PATTERNS OF SALARIED EMPLOYEES

The study surveyed a cross-section of paid workers from several sectors. The main goals are to determine the best ways to invest (e.g., in fixed deposits, mutual funds, stocks, or real estate), to comprehend the significance of financial objectives (e.g., saving for retirement, building wealth, or minimizing taxes), and to evaluate how market conditions impact investment choices. From what we can tell so far, most paid workers would rather put their money into low-risk assets like provident funds and fixed deposits. Mutual funds and equities are examples of market-linked tools; nevertheless, younger workers with more incomes and financial sophistication are more likely to choose them. Moreover, retirement planning and tax benefits play a significant role in influencing investing decisions.