Main Models of Management Communications in Russian Media Editori-al Offices

The presents the analysis of the main management communication models used in the editorial offices of Russian media, as well as the key factors influencing a particular model. The purpose of the work is to study the management communication models in the editorial offices of Russian media. For the analysis, a qualitative research method was used based on focused interviews with the editors-in-chief of Sports.ru, Lenta.ru "Vokrug Sveta" and Parents.ru, as well as an analysis of the editorial structure of the media, following which our own models of management communications were proposed so that to help the publication not only build a system of continuous work in the editorial office, but also release a higher quality product daily, as well as quickly respond to the challenges of the Russian media market. It was found that a communication model depends on several factors, the most important of which is the size of the editorial office. The format of the media - online or print - can also be considered important. A number of communication models may expand in the future, and the emergence of new factors influencing the introduction of other communication models is also likely.