The Role of the Media Integration Model in Digital Transformation of the Information Space (Case Study of Altai State University)

The article considers the role of the media integration model in the process of digital transformation of the information space as in the case of Altai State University. The purpose of the study is to analyze the key trends and axiological factors influencing the development and implementation of media integration approaches in the context of digitalization. The research material is practical examples of functioning of the educational and information media platform of Altai State University. The methods include axiological analysis, content analysis and a comparative methodological approach. The results show that digital transformation requires a rethinking of traditional methods of interaction with media content. The role of media as a tool for the formation of cultural norms and educational practices is revealed, and the importance of value guidelines for increasing the effectiveness of media integration is emphasized. The specificity of language and communication strategies is revealed, their role in educational and information work and the influence of axiological parameters on the effectiveness of media integration are emphasized.