Psycholinguistic Features of Perception of the “Ideal Lecture” Concept by University Applicants of Generation Z.

This article studies the peculiarities of the perception of the concept of LECTURE by applicants of generation Z, in order to improve the quality of teaching scientific disciplines. The objective of the study is to identify the most prominenet cognitive classifiers of the concept of IDEAL LECTURE by processing the associations presented by applicants of the modern generation during the associative experiment. This article describes in detail the methodology of the associative experiment, as well as the method of cognitive interpretation of its results - the identification of cognitive features and cognitive classifiers that are indicators of the conceptualization of a particular concept in the minds of the subjects. As a result of processing the data of the experiment, the following cognitive classifiers of the concept of IDEAL LECTURE were identified: lecture appeal, lecture informativeness, teacher communication with students, lecture structure, comfortable atmosphere, lecture delivery, lecture imagery, teacher personality, relationships with classmates. The work was carried out using funds from the Strategic Academic Leadership Program of Ufa University of Science and Technology (PRIORITY-2030).