The model of Network Communication in the UGC (user-generated content) Genre

T The article deals with the communication model in the UGC (User-generated content) space, a discourse created by Internet users — reviews and comments. The mentioned above model of network communication is based on the classical communication models of Lasswell, Shannon and Weaver, Gerbner, and allows one to visualize structural components and basic mechanisms of communication, taking into account specifics of a particular speech genre. The author considers communicative barriers and phenomena of communicative asymmetry which appears in communication in general and network in particular; means of control over the network communication system, stereotypes and centralization of digital discourse. The results of the analysis showed that some features and structure of UGC practices are highlighted. It is established that structural units of communication in the UGC genre are sequences of interrelated stimulus reactions of certain types, created depending on the intentions of communication participants who use various means of encoding information and have different audience intention.