FEATURES OF RUSSIAN AND FRENCH ADVERTISING OF MEDICAL DISCOURSE

A study of polycode texts of advertisements for medical products and services in Russian and French languages confirms their similarity in the organization of visual material, use of terms, structural elements and vocabulary. Thematic presentation of advertising texts implies culturally specific differences

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Published
2025-06-17
DOI
https://doi.org/10.37539/250522.2025.76.20.017
Primary Topic
Discourse Analysis and Cultural Communication
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article
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article

FEATURES OF RUSSIAN AND FRENCH ADVERTISING OF MEDICAL DISCOURSE

Natalia M. Dugalich
Discourse Analysis and Cultural Communication
article

FEATURES OF RUSSIAN AND FRENCH ADVERTISING OF MEDICAL DISCOURSE

Natalia M. Dugalich
article en

Abstract

A study of polycode texts of advertisements for medical products and services in Russian and French languages confirms their similarity in the organization of visual material, use of terms, structural elements and vocabulary. Thematic presentation of advertising texts implies culturally specific differences

Peoples' Friendship University of Russia (RU)
Openalex Percentile: Top 84%
Discourse Analysis and Cultural Communication
DOISourceOpenAlex
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FEATURES OF RUSSIAN AND FRENCH ADVERTISING OF MEDICAL DISCOURSE — Natalia M. Dugalich · (2025) | TGRS Research Map | TGRS