THE CONCEPT OF "RUSSIAN CIVILIZATION" IN THE IDEOLOGY OF "UNITED RUSSIA" POLITICAL PARTY: A LINGUOCULTURAL ANALYSIS

The article is devoted to a linguocultural analysis of the concept of "Russian civilization" in the ideology of the "United Russia" party. It examines how this concept is formed through the interaction of linguistic means, historical narratives, and collective values, serving as a tool for constructing national identity. The use of mythologemes, binary oppositions ("Self/Other," "Past/Present"), and metaphors (fortress, family, living organism) appealing to archetypes of messianism and collectivism is revealed. Special attention is paid to the sacralization of political processes, where the party positions itself as the "guardian of civilizational foundations." The analysis demonstrates how the party’s rhetoric justifies the current course by contrasting the "chaos of the 1990s" with the "stability of the 2000s," as well as through the demonization of the West. The dual function of the concept is emphasized: consolidating society and creating an image of Russia as a unique civilization in perpetual confrontation with external threats. The study is based on party publications, leaders’ speeches, and theoretical works in the field of linguoculturology