Post COVID-19 Adoption of Digital Financial Services Analyzing Usage Patterns and Demographic Influences in Maharashtra State

Information technology has severely influenced numerous facets of human existence, particularly the banking sector. The need for financial literacy is growing as the financial landscape is complex, and many people remain uninformed, leading to financial stress and poor decisions. Fintech companies have emerged as a solution to this issue by providing personalized platforms for financial literacy and easy access to formal financial channels. The COVID-19 epidemic has expedited the integration of digital technologies and heightened the demand for fintech services. Nonetheless, owing to poverty and insufficient financial literacy, a considerable segment of the population in undeveloped and developing nations cannot utilize the services offered by fintech companies. This study seeks to address the research gap by analyzing the factors affecting the adoption of digital financial services in India. The results will a i d in formulating regulations to enhance the fintech sector and guarantee financial inclusion for most of the populace.