Leveraging Digital Media Analytics for Innovation in Marketing Management

Digital marketing has evolved dramatically in recent years. It comprises aiding and encouraging customers to buy a specific product through the use of approaches and tactics. Digital marketing is the culmination of several digital strategies. This study aims to investigate various perspectives on how marketing managers use digital media. Supervising advertising strategy is one of several areas of digital business management. The findings of this study establish the groundwork for a whole new digital marketing paradigm. We present a strategy for digital business model-based online reputation management. In addition, the paper discusses the perspectives on digital marketing monitoring. We propose a novel paradigm for DBM performance modeling based on Online Repudiation Sparse Modeling (ORSM). With an industry growth score of 9.43, the projected ORSM program is a success. Additional results demonstrate that five unique marketing levels may be accurately recognized with a success percentage of 97.46%.