The Servitization Ecosystem Canvas (SEC): Towards a framework for developing service-oriented and data-driven business models in ecosystems

The mechanical engineering industry is undergoing a significant transformation. Trends such as Industry 4.0, digital technologies, and the shift from product-centric to service-centric business models, including product-service systems (pss), are driving this change. These developments offer companies the opportunity to differentiate from competitors. A structured process to find suitable business models for this transformation is needed. This work proposes a framework for developing service-oriented and data-driven business models within ecosystems. The servitization ecosystem canvas (SEC) is introduced to describe, analyze, and develop these models. The SEC consists of two stages: the ideation stage and the integration stage. An application model is also presented, guiding the structured development of business models using the SEC. In the integration stage, the influence of ecosystems on business models is explored. Finally, a case study validates the SEC, demonstrating its effectiveness in helping companies in the mechanical engineering industry transition to digital servitization.