Research Report of Study on the Mass Communication and Brand Effect of TCM Culture in Lishui City

This paper takes the trend of TCM culture as the research background, closely focuses on the theme of mass communication and brand effect of TCM culture in Lishui city. It conducts research from three aspects: the current situation of the dissemination of TCM culture in Lishui, the development history of Lishui’s characteristic TCM culture brand, and the promotion of the dual enhancement of TCM culture dissemination and brand effect under the guidance of party building. The aim is to provide reference for the dissemination and development path of TCM culture in other cities.