Research on the impact of external knowledge acquisition and internal knowledge sharing on service innovation of tourism enterprises

Purpose Tourism enterprises are faced with such challenges as product homogenization, quality decline and consumer experience deterioration. From the perspective of stakeholders, this paper constructs a theoretical framework between external knowledge acquisition, internal knowledge sharing and service innovation of tourism enterprises, and discusses how digital capabilities regulate this process. This research aims to provide innovation impetus for tourism enterprises to promote service innovation through effective knowledge management strategies to meet market challenges and enhance consumer experience. Design/methodology/approach To study the influence mechanism of external knowledge acquisition and internal knowledge sharing on the service innovation of tourism enterprises, a research model with digital perception ability, digital resource collaboration ability, and digital innovation ability as moderating variables were constructed, and the questionnaire survey data from 398 respondents in Chinese tourism enterprises were collected as samples for analysis. Findings The results show that tourism enterprises should pay attention to external knowledge acquisition and actively obtain new knowledge and information from the external environment, including market research, customer feedback and industry trends. At the same time, it should promote internal knowledge sharing, establish an open and interactive corporate culture and encourage employees to share their knowledge and experience to promote service innovation in the enterprise. Originality/value Compared with the previous research on service innovation which focused on internal factors of enterprises, external knowledge acquisition from the perspective of stakeholders is introduced. This new perspective greatly enriches the understanding of the factors influencing the service innovation of tourism enterprises. By exploring how internal and external knowledge work together on the service innovation process, this study not only enriches the theoretical framework, but also provides new strategies for business practice to promote service innovation, bringing new insights into the field.