A Comparative Study on Video Content Consumption in the Age of Digital Media

This study aims to analyze generational differences in video content consumption in the digital age and to examine how the transition to a digital environment has transformed viewing behaviors. To achieve this, a survey was conducted on usage patterns, preferred content types, and platform-specific characteristics, resulting in the collection and analysis of 732 responses. The findings reveal significant generational variations in video content consumption. In particular, user preferences and usage patterns across major platforms—such as television, cinema, OTT services, YouTube, and social media—differ by age group. For instance, older generations tend to favor legacy media platforms like TV and movie theaters, while younger generations demonstrate more irregular and on-demand consumption patterns, primarily through digital platforms such as YouTube and OTT. While older individuals, shaped by the analog era, are more accustomed to passive, producer-driven content consumption, younger users prefer more active and personalized forms of engagement. Furthermore, younger audiences are more likely to integrate content consumption into their everyday lives rather than treat it as a separate leisure activity.