Designing Environmental Graphics for Kampung Wisata Jambangan: Creating Engaging and Functional Pictograms

This article explores the recovery and development efforts of Indonesia's tourism sector in the post-pandemic era, with a focus on the role of tourist villages and environmental graphics in supporting sustainability and empowering local communities. Using Kampung Jambangan in Surabaya as a case study, the article illustrates how community-based tourism concepts are applied in urban settings. It highlights the significance of integrating environmental graphics, particularly pictograms, to strengthen visual identity, facilitate navigation, and enhance the visitor experience. The study employs a qualitative research methodology, utilizing interviews, observations, and literature reviews to gather data. The findings reveal that the effective use of environmental graphics, including pictograms, can address various challenges in Kampung Jambangan by providing clear and accessible visual information to visitors. Proper implementation of pictograms can enhance the appeal and sustainability of Kampung Jambangan as a tourist destination while improving the well-being of the local community. The article concludes that strategic development of tourist villages and the application of environmental graphics can support sustainability goals, empower communities, and showcase local potential to the wider world.