Implementation of Rapid Application Development in Creating a Learning Management System and Web Profile for Islamic Boarding School Branding

The integration of technology into education has become essential, including in traditional Islamic boarding schools (pondok pesantren), where digital tools can enhance both learning management and institutional branding. This study aims to develop a Learning Management System (LMS) and a web profile specifically designed for Pondok Pesantren using the Rapid Application Development (RAD) method. Previous research has demonstrated the success of LMS in various educational contexts, yet there remains a lack of focus on the unique needs of Islamic boarding schools, where religious values and curricula require tailored solutions. Additionally, the role of web profiles in enhancing the branding of such institutions is underexplored, presenting a gap in both education technology and branding literature. To address these gaps, this research integrates the development of an LMS with a web profile aimed at improving both educational management and the online presence of the school. The RAD method is employed due to its iterative approach, enabling faster development and continuous refinement based on user feedback. The results show that the implementation of the integrated LMS and web profile enhances the efficiency of educational activities and significantly boosts the institution’s online visibility, contributing to better branding. This study provides a practical framework for combining educational technology with branding efforts in Islamic boarding schools, offering valuable insights into the digital transformation of traditional educational institutions. The findings contribute to the broader discourse on adapting modern technology to culturally and religiously distinct educational environments.