Implementation of Smart Management in Optimizing Digital Marketing in MSMEs Assisted by Bumdesa Sido Makmur

The utilization of information and communication technology opens up great opportunities for MSMEs to expand their markets through digital platforms. BUMDESa Sido Makmur as a village-owned business entity has a strategic role in supporting the economic potential of MSMEs through empowerment programs. The products of MSMEs fostered by BUMDESa Sido Makmur have good quality and wide market potential but are still hampered by limited marketing access and inadequate promotional strategies. This community service activity aims to implement Smart Management through the use of the Shopee and Linktree platforms in optimizing digital marketing for MSMEs fostered by BUMDESa Sido Makmur. This training method involves two main stages, namely the smart management approach through Shopee to improve the quality of data-based marketing and the creation of Linktree to improve the connectivity and accessibility of product information. The results of this training show that the integration of Smart Management with the Shopee and Linktree platforms can have a major positive impact on the digital marketing of MSMEs fostered by BUMDESa Sido Makmur.