Enhancing Local Potential Through Pujasera PPI as a Platform for the Creative Economy of Gresik Regency Residents

Enhancing local potential is a strategic step in driving community-based economic growth. Pujasera, as a culinary and business center, holds significant potential to become a key driver in developing the local economy. This community service activity aims to empower local potential by optimizing Pujasera PPI as a platform for fostering the community’s creative economy. Pujasera PPI is expected to become a hub for economic activities that support small and medium-sized enterprises in marketing local products while also enhancing their capacity for innovation and creativity, especially in the digital field. This program involves various external parties as mentors and knowledge-transfer partners, focusing on product awareness, brand awareness, and digital payment systems. Through a participatory approach, the local community is actively engaged in every stage of the program, creating a collaboration that promotes economic well-being and strengthens cultural identity. The outcomes of this community service project show an increase in the skills and knowledge of local entrepreneurs, along with the development of a creative economy ecosystem around Pujasera PPI. This program is expected to serve as a sustainable model for empowering local potential in other regions.