Storynomic Tourism as A Marketing Strategy for Cultural Tourism in Kampung Samin Bojonegoro
Culture is one of the tourism assets which is a tourist attraction in which there are various kinds of traditions, arts, behavior, and building architecture that are typical of an area. Cultural tourism is a type of tourism activity in which the important motivation of visitors is to learn, discover, experience, and consume. Tangible and intangible cultural attractions/products in a tourist destination. These attractions/products are related to a series of material, intellectual, spiritual, and emotional characteristics of a society which include art and architecture, historical and cultural heritage, culinary heritage, literature, music, creative industries, and living culture with its lifestyle and values. Indonesia's systems, beliefs, and traditions have a rich culture that attracts visiting tourists, both domestic and foreign tourists. The management of Kampung Samin realizes the importance of story content in the current era of digital-based marketing or what is better known as story comic.
Authors
- Yudiana Indriastuti
- Ety Dwi Susanti
- Wahyuni Wahyuni (ORCID: https://orcid.org/0000-0001-7699-5452)
Publication Details
- Journal
- Nusantara Science and Technology Proceedings
- Published
- 2025-05-23
- DOI
- https://doi.org/10.11594/nstp.2025.41104
- Primary Topic
- Community-based Tourism Development and Sustainability
- Type
- article
- Field-Weighted Citation Impact
- 0.00