Legality of Tobacco and the Impact of Digitalization on Regulation and Consumption in the Modern Era

This study examines the legality of tobacco and how digitalization can affect the regulation and consumption of tobacco in the modern age. The tobacco industry is a significant sector in the global economy but also has adverse effects on public health. In various countries, tobacco regulations have been implemented to limit its consumption and distribution. However, with the rise of digital technology, the role of the internet and social media has facilitated access to information and online marketing of tobacco products. This presents new challenges in monitoring and enforcing tobacco-related laws. This research utilizes a qualitative method with a literature review approach and interviews with legal and public health experts. Data were gathered from various legal literature, government regulations, and analyses of digital content related to the sale and marketing of tobacco. The findings show that digitalization has the potential to undermine existing regulatory efforts, particularly concerning the sale of tobacco products to minors and covert advertising on social media. The study recommends adjusting legal regulations at both national and international levels to accommodate changes driven by digitalization, as well as developing technologies to enhance online tobacco sales surveillance.