A Path Analysis of “Creation and Imitation” in the Japanese Translation of Stephen Chow’s Film Titles from the Perspective of Embodied-Cognitive Linguistics

在国际交流中，为最大化电影的商业与文化价值，译者常通过“创仿”路径翻译片名，即结合“创造”与“模仿”，采用意译、直译等策略。本文基于体认言语学，从现实、认知与语言三个层面，运用文本分析与路径模拟法，综合探讨周星驰电影片名的日译路径。研究发现，译者除在语言层进行直译或音译外，更常在现实与认知层实施“创造”。其中，译者有时通过消解原片名隐喻，有时借助译出语中相似概念进行转换，并结合情节、人物与修辞等因素，完成更具创造性的翻译。 In international communication, in order to maximize the commercial and cultural value of films, translators often translate film titles through the path of “imitation”, that is, combining “creation” and “imitation”, using free translation, literal translation and other strategies. Based on Embodied-Cognitive Linguistics, this paper discusses the translation path of Stephen Chow’s movie titles from three aspects: reality, cognition and language, using text analysis and path simulation. It is found that in addition to literal translation or transliteration at the language level, translators often implement “creation” at the reality and cognitive level. Among them, the translator sometimes achieves a more creative translation by dispelling the metaphor of the original title, and sometimes by converting similar concepts in the target language, and combining factors such as plot, characters and rhetoric.