Digitalization of Animal Leather Crafts to Enhance Marketing Strategies

In today's increasingly digital world, traditional craft businesses must adapt to technological advancements to remain competitive. This study explores the digitalization of animal leather craft products as a strategy to enhance marketing and competitiveness in a rapidly evolving market. Digitalization enables businesses to expand their market reach through digital platforms and utilize information technology to promote products more effectively. The digitalization process involves creating digital product catalogs, developing websites and online stores, and leveraging social media and other digital marketing tools to boost brand awareness and attract new customers. The research methodology employs a mixed approach, including surveys of animal leather craft businesses and qualitative analysis of digital marketing data. The findings reveal that digitalization significantly enhances product visibility and accessibility in the market, accelerates transaction processes, and strengthens customer relationships through more dynamic and responsive interactions. In conclusion, adopting digitalization strategies is a crucial step for animal leather craft businesses to optimize marketing efforts and achieve business growth in the digital era.