Increasing the Market Share of Lamongan Batik Based on Social Media

Digital marketing changes business actors to continue to develop their business so as not to be left behind. By utilizing digital media as one of the efforts to market their products so that consumers are more familiar with the products produced. CV Titik Batik is one of the community businesses engaged in the production and sale of Lamongan batik. So far, Lamongan batik products have been marketed traditionally through exhibitions, direct sales, and word-of-mouth promotions. This method is only effective in reaching local customers in Lamongan Regency. So that Lamongan batik is only known among the local people of Lamongan. To increase market reach and reach customers outside Lamongan, a broader marketing strategy is needed. The existence of strong online media can be the key to success in facing business competition and introducing Lamongan Batik. Therefore, the use of social media as online marketing is considered the right step in marketing Lamongan Batik. The use of social media by posting batik on social media such as Tiktok, Instagram, and WhatsApp can make it easier for consumers to buy and get information about Lamongan Batik.