The Impact of Artificial Intelligence on EnvironmentalChallenges Embedded in Macromarketing Strategies

Artificial intelligence brings numerous benefits if implemented effectively in macro-marketing strategies, innovatively addressing contemporary environmental challenges. The role of artificial intelligence in global campaigns is complex, manifesting its importance from optimizing resources, predicting consumer behavior to supporting informed decisions. Technological advancements and artificial intelligence are driving major changes to the way businesses operate. In the context of globalization, both marketing and markets are taking on a new shape, directly influencing competition and the way business strategies are developed, including those related to sustainability. Optimization, predictive analytics, modeling and simulation are artificial intelligence techniques that are extremely important in the conduct of macromarketing. Environmental challenges are among the most pressing issues facing modern society, so rapid and innovative solutions are needed.