The potential of labor migration as a “soft power” resource to enhance integration processes between Russia and Central Asia

The relevance of the article lies in the fact that today new migration flows are being created and competition between countries for labor resources from Central Asian is increasing. The recipient countries that attract labor migrants include the Russian Federation, Iran, Turkey, China, South Korea, the United Arab Emirates (UAE), Saudi Arabia, and the countries of the European Union. The recommendations are made as a continuation of 2023 study, which was aimed at clarifying the attitude of migrant workers in Russia towards integration associations (EAEU, CSTO). The research demonstrated positive attitude of migrant workers towards integration associations in which Russia assumes a significant position. Migrant workers also show commitment to the course of Russia’s foreign policy. This situation demonstrates the potential and need to use migrant workers as a resource of Russia’s “soft power” in promoting integration with Central Asian countries such as Uzbekistan, Kyrgyzstan and Tajikistan. The recommendations in the public, political, informational, scientific, educational, and financial spheres are proposed. Supporting public organizations and analytical centers to reduce mobile tariffs, to foster the development of Russian digital ecosystems are proposed. Moreover, it is proposed to open Russian universities affiliates abroad to promote Russian education and the Russian language. In addition, it is proposed to increase confidence in Russian banking services in order to achieve de-dollarization and transition to national currencies. The listed actions are not limited to the above made recommendations. The scientific and public communities are called upon to appraise labor migrants, not only in terms of Russia’s economic needs, but also to consider the significance of utilizing them to promote the Russian political narrative in Central Asian countries.