Canada, Still the Exception? Populist Communication Styles Among Canadian Federal Leaders on X (Twitter)

Abstract This study assesses the validity and reliability of empirical strategies derived from the study of European populisms by applying them to the case of Canada. Using a dataset of 5,845 original tweets by Canadian federal party leaders in 2022, we compare the prevalence and intensity of three characteristic populist discourses: “people-centrism,” “anti-elitism” and “exclusion of others.” Our results raise questions about the role of party ideology in shaping populist communication styles, by revealing a convergence among opposition leaders around primarily economic representations of the “people” and political portrayals of the “elite.” We also confirm the hunch that Canada is “exceptional” with respect to the prevalence of “exclusion of others,” demonstrating that this discourse is rare and has not been embraced by mainstream politics. Finally, the study adds to the skepticism about the value of “people-centrism” to operationalizing populism, given the widespread nature of this discourse.