Exploration of Rural E-Commerce Empowerment Models and Practices under the Rural Revitalization Strategy

在乡村振兴战略全面推进的时代背景下，农村电商作为推动农村经济发展、促进农民增收的重要力量，正发挥着日益关键的作用。本文旨在深入探讨乡村振兴战略下农村电商的赋能模式，通过对农村电商在乡村振兴中的作用机制、现状及问题的分析，探索适合我国农村电商发展的有效路径和实践模式。研究发现，农村电商通过促进农产品销售、推动农村产业融合、带动农民创业就业、提升农村信息化水平等方面，为乡村振兴注入了强大动力。然而，目前农村电商发展仍面临基础设施薄弱、人才短缺、品牌建设滞后、供应链不完善等诸多挑战。基于此，本文提出了加强基础设施建设、培养专业人才、强化品牌建设、完善供应链体系、加大政策支持等一系列促进农村电商发展的对策建议，以期为乡村振兴战略的实施提供有益参考，推动农村电商在乡村振兴中发挥更大的作用。Against the backdrop of the comprehensive promotion of the rural revitalization strategy, rural e-commerce, as an important force in promoting rural economic development and increasing farmers’ income, is playing an increasingly crucial role. This article aims to explore in depth the empowerment model of rural e-commerce under the strategy of rural revitalization. By analyzing the mechanism, current situation, and problems of rural e-commerce in rural revitalization, it explores effective paths and practical models suitable for the development of rural e-commerce in China. Research has found that rural e-commerce has injected a strong impetus into rural revitalization by promoting the sales of agricultural products, promoting the integration of rural industries, driving farmers’ entrepreneurship and employment, and enhancing the level of rural informatization. However, the current development of rural e-commerce still faces many challenges such as weak infrastructure, talent shortage, lagging brand building, and imperfect supply chain. Based on this, this article proposes a series of countermeasures and suggestions to promote the development of rural e-commerce, including strengthening infrastructure construction, cultivating professional talents, enhancing brand building, improving the supply chain system, and increasing policy support, in order to provide useful references for the implementation of the rural revitalization strategy and promote the greater role of rural e-commerce in rural revitalization.