An Investigation into the Development Path of Green E-Commerce from the Perspective of Marxist Ecological Theory

随着环境问题的加剧，绿色发展已成为全球转型的核心议题。基于马克思主义生态观强调的人与自然辩证统一及生态可持续理念，本文探讨绿色电商的理论基础与实践路径。绿色电商以经济、生态、社会效益协同为目标，我国当前在绿色供应链、低碳物流和绿色消费领域取得了进展，但仍面临供应链协同不足、技术成本偏高、消费者环保意识薄弱等挑战。在马克思主义生态观的启示下，需构建生态友好型电商体系，通过科技创新降低绿色转型成本，强化政府政策引导与市场机制协同，并提升公众环保认知。绿色电商的发展需要政府、企业、消费者三方联动，在制度设计、技术研发和消费行为层面共同推进，方能实现经济高质量发展与生态文明建设的有机统一。With the intensification of environmental problems, green development has become the core issue of global transformation. Based on the dialectical unity of man and nature and the concept of ecological sustainability emphasized by Marxist ecological theory, this paper discusses the theoretical basis and practical path of green e-commerce. Green e-commerce aims at the synergy of economic, ecological and social benefits, and China has made progress in the field of green supply chain, low-carbon logistics and green consumption, but it still faces challenges such as insufficient supply chain coordination, high technical costs, and weak consumer awareness of environmental protection. Inspired by the Marxist ecological concept, it is necessary to build an eco-friendly e-commerce system, reduce the cost of green transformation through scientific and technological innovation, strengthen the coordination between government policy guidance and market mechanisms, and enhance public awareness of environmental protection. The development of green e-commerce requires the government, enterprises and consumers to jointly promote the system design, technology research and development and consumer behavior, in order to achieve the organic unity of high-quality economic development and ecological civilization construction.