The Impact Mechanism of User Comments and Ratings on Consumer Trust and Its Implications for E-Commerce Platforms

随着电子商务的迅速发展，消费者越来越依赖电商平台上的用户评论和评分来做出购买决策。作为电商平台中重要的信息来源，用户评论和评分在建立消费者信任方面发挥了关键作用。本文探讨了用户评论和评分对消费者信任的影响机制，举例现有平台的有效性措施，最终提出了针对不同电商平台的启示和建议，以帮助平台提高消费者对平台的信任度。With the rapid development of e-commerce, consumers are increasingly relying on user reviews and ratings on e-commerce platforms to make purchasing decisions. As an important source of information in e-commerce platforms, user reviews and ratings play a crucial role in building consumer trust. This article explores the impact mechanism of user reviews and ratings on consumer trust, provides examples of effective measures for existing platforms, and ultimately proposes insights and suggestions for e-commerce platforms to help improve consumer trust.