The Development Path of E-Commerce from the Perspective of Marxist Political Economy Theory

在数字化浪潮的席卷下，电子商务作为一种新型商业模式正在全球范围内蓬勃发展，已然跃升为经济发展的重要驱动力之一。在马克思主义政治经济学理论视域下，电子商务发展呈现出独特的经济逻辑。本文从劳动价值论、剩余价值、资本循环与周转、社会再生产等理论切入，结合电子商务的三种典型模式，深入剖析马克思主义政治经济学在电子商务中的具体体现，指出其对电子商务发展的指导意义：引导电商资源配置，促进电商企业运营；有效调控电商市场，推动电商价值分配，并提出马克思主义政治经济学视角下电子商务的发展路径，实现助力电子商务健康有序发展，促进经济高质量增长的成效。Under the sweeping wave of digitalization, e-commerce, as a new business model, is flourishing globally and has become one of the important driving forces for economic development. From the perspective of Marxist political economy theory, the development of e-commerce presents a unique economic logic. Starting from the theories of labor value theory, surplus value, capital circulation and turnover, and social reproduction, combined with three typical models of e-commerce, this paper deeply analyzes the specific manifestations of Marxist political economy in e-commerce, points out its guiding significance for the development of e-commerce: guiding the allocation of e-commerce resources and promoting the operation of e-commerce enterprises; effectively regulating the e-commerce market and promoting the distribution of e-commerce value, and proposes the development path of e-commerce from the perspective of Marxist political economy, to achieve the effect of assisting the healthy and orderly development of e-commerce and promoting high-quality economic growth.