Unravelling the Managerial Impact: The Influenceof Artificial Intelligence on Telecommunicationsin Morocco - Applications and Challenges

The sphere of telecommunications is going through changes on a great scale because of artificial intelligence. This article examines the main ways of using AI in telecommunication, as well as the challenges that stem from the implementation and integration of such technologies. Include the optimization of network security and customer experience at level, both of which are critical factors of competitive advantage. Among the challenges encountered by the industry leaders are data quality as well as their availability, AI integration into the existing frameworks, and acquiring relevant technical skills. The study entails interviews with dozen of senior and middle managerial executives garnering perspectives about integration of AI. The study will rely on qualitative data analysis to make an impression of the technical problems that operators have and their strategic and managerial implications in the process of evolution of the business to AI enterprises. Future performance of companies in this industry will largely depend on their ability to woo and address such challenging areas as the AI opportunities.