Factors Influencing the Purchase of Battery Electric Vehicles (BEVs)

This research aims to identify the key factors influencing the new registrations of battery electric vehicles (BEVs) in Germany. Focusing the topics economy, mobility change and climate sustainability a mixed-methods approach was used combining a regression analysis based on public databases and qualitative interviews with experts, represented by vehicle testing organizations, BEV leasing companies, car dealerships and automotive magazines. The study revealed similarities as well as discrepancies between expert opinions and the regression analysis results in the fields of real GDP, education rate, the average range of BEVs, the real estate price index, charging infrastructure and political conviction. Regarding practical implications, the results of this study help BEV manufacturers to enhance their marketing and product strategies. The findings of this study could help decision-makers to better understand the mind set of BEV customers.