Dinamika Daya Saing Cerutu Indonesia di Pasar Internasional

Tobacco is a commodity that has potential in Indonesia. Processed tobacco that is widely consumed by the public is cigars. The value and quantity of Indonesian cigar exports decreased in 2022. Indonesia as a world cigar exporter still has to compete with other exporting countries. The purpose of this study was to analyse the competitiveness of Indonesian cigars and the dynamics of the competitiveness position as a world exporter and competitor country. Dominican Republic, Germany, Belgium, Netherlands, Spain and Hungary were observed as competitor countries. The analysis was conducted over a 12-year time span with HS code 240210. The analytical methods to answer the research objectives are Revealed Comparative Advantage (RCA) and Revealed Symmetric Comparative Advantage (RSCA) to identify the level of comparative competitiveness of Indonesian cigars and Export Dynamic Product (EPD) to analyse the competitive competitiveness position of Indonesian cigars. The research results obtained that Indonesian cigar exports have a comparative advantage with an increasing competitiveness trend value, but have decreased in the last two years. The position of Indonesian cigar competitiveness has a retreat position in the first period and becomes a falling star in the second period. In the third period, it increased in the rising star position and fell again in the fourth period in the lost opportunity position.