Digital transformation in logistics: control towers and the path to supply chain 4.0 In latin america

This study explores the role of control towers in transforming Latin American supply chains, addressing the benefits and challenges of their implementation. The research includes a case study of a leading company in the fight against COVID-19 and neglected disease diagnostics, demonstrating how control towers improve visibility, resilience,and sustainability in operations. The qualitative analysis highlights that, despite the challenges related to technological integration and high investments, these towers will ensure sustainable financial returns and significant strategic advantages. In addition, the proposed model of expanded vision connects elements of complexity, maturity, and resilience, offering a holistic approach to address regional particularities. The results indicate that control towers are essential for digitalization and competitiveness in the region's supply chains.