The Impact of Social Media on Consumer Behavior for Sustainable Tourism

Anila Kelmendi, MA [email protected] ABSTRACT This study aims to analyze the impact of social media marketing on consumer behavior in the tourism sector and identify opportunities for the development of sustainable strategies for promoting tourist destinations. The study is based on a review of relevant literature and the analysis of best practices in digital

Authors

Publication Details

Journal
International Scientific Journal Monte
Published
2025-04-01
DOI
https://doi.org/10.33807/monte.20253280
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

The Impact of Social Media on Consumer Behavior for Sustainable Tourism

Anila Kelmendi
International Scientific Journal Monte
Digital Marketing and Social Media
article

The Impact of Social Media on Consumer Behavior for Sustainable Tourism

Anila Kelmendi
article en

Abstract

Anila Kelmendi, MA [email protected] ABSTRACT This study aims to analyze the impact of social media marketing on consumer behavior in the tourism sector and identify opportunities for the development of sustainable strategies for promoting tourist destinations. The study is based on a review of relevant literature and the analysis of best practices in digital

International Scientific Journal MonteVol. 10(1)
Decent work and economic growth
Openalex Percentile: Top 82%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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The Impact of Social Media on Consumer Behavior for Sustainable Tourism — Anila Kelmendi · International Scientific Journal Monte (2025) | TGRS Research Map | TGRS