Study shows point‐of‐sale fundraising campaigns are adapting to changing customer engagement

The latest research from Engage for Good (EFG), a resource for the philanthropy sector, shows that charitable donations raised through point‐of‐sale transactions online and at retail stores are still bringing in big numbers for nonprofit charities, despite numerous changes in the way these transaction are conducted—changes that are effectively limiting the traditional method of in‐person engagement with a cashier.