The Impact of Technology on Business in the United Arab Emirates: A Technology Acceptance Model Perspective

The rapid embracement of technology in business operations within the United Arab Emirates (UAE) highlights the growing need to understand the determinants of technology adoption. As companies continue to mechanize their processes, it is more critical to explore how employees perceive and utilize these technological systems. The current study examined the impact of technology on UAE companies according to the Technology Acceptance Model (TAM), a widely applied conceptual model for user acceptance. The main objectives were to quantify the influence of perceived usefulness (PU), perceived ease of use (PEU), and attitude towards the system (ATT) on actual system use (ASU). The study postulated that PU and PEU positively influence ASU, whereas ATT's influence can be contingent upon the situation. A quantitative survey was conducted among 100 UAE employees representing various industries through a standardized questionnaire. Data analysis was carried out using SPSS and Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicated PEU to be the strongest predictor of ASU (β = 0.781, p < 0.001), validating that usability is a strong driver for technology use. PU was also found to significantly influence ASU (β = 0.001, p < 0.001), which means perceived utility as a critical factor. Theoretically, this research builds upon TAM theory by putting more emphasis on usability in emerging markets. Practically, it encourages UAE firms to invest in simple-to-use systems and training initiatives to make digital transformation less agonizing.