Optimizing TQM for Strengthening Parent/Guardian Partnerships: Data-Driven Analysis of Report Card- Based Early Child Education

This research develops a hybrid Total Quality Management (TQM) model to strengthen ECE-parent partnerships based on Education Report Card data. Integrating digital (Linktree, WhatsApp Group) and non-digital (FGD, physical suggestion box) approaches, the model was piloted at KB Muslimat NU for 4 weeks with a PDCA cycle-based action research design. Results showed significant improvements in: (1) parent participation (30%→ 78%), (2) quality of constructive feedback (45% → 82%), and (3) teacher responsiveness (90% within <24 hours). Thematic analysis revealed the success of the model in reaching diverse digital literacies, with 70% of parents adopting digital platforms and 30% using manual channels. This research proves the effectiveness of a low-cost approach based on TQM principles (customer focus, continuous improvement) while providing an operational framework to improve indicators D.1.2 and D.4.2 of the Education Report Card. Practical implications include an inclusive training module and a prototype structured feedback system that can be replicated in resource- limited ECE centers.