Exploring Impacts of Environmentally Focused Imagery on Pro-Environment Behaviours and Climate Anxiety

Climate change poses a significant threat to sustainability and may result in psychological distress, such as climate anxiety, which may play a critical role in influencing pro-environment behaviours. This study aimed to investigate how indirect exposure to environmentally focused imagery may impact pro-environment behaviours and climate anxiety. A total of 283 participants completed our task, with findings indicating that participants who viewed negative environmental imagery had a significant reduction in preference for eco-friendly transportation options compared to participants in other conditions; we saw no significant difference in preference for these participants. When examining the effects of environmental imagery on climate anxiety, we found no significant differences in the level of climate anxiety based on priming condition, indicating that climate anxiety may be more robust to situational events than associated behaviours. This study identifies the potential maladaptive effects of negative climate imagery on pro-environment behaviours and highlights the trait-like nature of climate anxiety. These findings identify the potential for disengagement with behaviour due to negative messaging and imagery associated with climate change and extreme weather events. Future research should explore the long-term stability of climate anxiety and how different forms of exposure to climate change may influence climate anxiety and pro-environment behaviours.